Clinically sterile rooms, glaring neon lights and cool activity. This is still the sight that comes to mind when thinking of a medical practice. With their group practice, the doctors Dr. med. A. Schreiner and Dr. med. S. Gundel wanted to create a deliberate counter-image. Instead of over-professional distance and aloofness, they prioritise a closeness to the patient and an atmosphere of well-being. Their patients appreciate this attitude. With the decision for a new corporate design, the doctors also wanted to communicate their claim to the outside world.

With its bright, friendly colours and organic design language, the new appearance reflects the “spirit” of the practice. Consistently implemented in all rooms and products, patients are picked up at every step of the treatment.

Brand development · practice renovation concept · business stationery · brochures · flyers · give-aways · website · practice photography · content / SEO

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