Raw-Velvet-Design-Projekt-TakaTaka-Solutions-I

TakaTaka Solutions /

Corporate Design /

Rubbish collectors are a familiar sight on the streets of Nairobi. Every day, about 3,000 of them are out and about in this city of over four million inhabitants, clearing the streets of rubbish. On the other hand, completely new in Kenya is the idea that waste can not only be collected and transported away, but also sorted and recycled. TakaTaka Solutions is dedicated entirely to this task and has created a unique recycling concept. In addition to a collection service for private households, businesses and hotels, the company operates its own “sorting sites” where waste is recycled and composted. As a result, TakaTaka Solutions achieves one of the highest recycling rates in the world, at 95%, and provides work for around 250 people, over 50% of whom are women.

“We help make Nairobi a cleaner, healthier city!” is the motto of TakaTaka Solutions. We intended to support this claim and, above all, make it better known. This is how a new recycling brand was born, right in the heart of Nairobi / Kenya.

A highly valuable and exciting project! But also a logistical and organisational challenge that required a considerable amount of improvisation, spontaneity and creativity. During the implementation, often with unconventional solutions, we could always count on the support of the entire TakaTaka Solutions team on site, from the management to the forklift truck driver. This resulted in many colourful and lively communication tools. From the new corporate design to the corporate image film.

Brand development · business stationery · image photography · product packaging · image film · website · flyer · content / SEO · newsletter · giveaways · recycling stations

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